Celebrities have been a specialty of Bright Light Agency for over two decades. We understand that the power of using a recognized and trusted name can greatly affect not only the amount of viewership, but the branding for our clients as well.
With PSAs, very often there are two gates to get through. One is the viewer who will often pay more attention, or tune in, when they see a star of a certain magnitude delivering your message. There is a second and equally important gate keeper whose opinion we are looking to influence, and that is the station public service director. These station directors often receive hundreds of messages a week, and often give just a cursory look at what has arrived on their desks. We firmly believe that using a celebrity to deliver a public service message brings an advantage to getting your message past the first gate keeper, and subsequently on the air.
Celebrities can also play a catalytic role in influencing your donor base to support your cause. That is why we create capitol campaign films and fundraising videos with celebrity hosts. Over the years, we have worked with the highest caliber celebrities and have become experts in helping nonprofits connect with them. Consider some of the significant advantages of enlisting celebrity help for your next project!
