Bright Light Agency has over two decades of experience producing creative and persuasive media for both corporations and non-profit media. With a focus on creating PSAs and short films for charities and social causes, we have generated hundreds of millions of dollars in airplay through successful public service media campaigns.
MISSION STATEMENT:
Bright Light Agency is committed to being a full service organization, and to use multi-level approaches help your company or non-profit achieve the maximum benefits of creating effective public relations media. Whether it is a public service announcement, a fund-raising appeal or any other “call to action”, your message will come across in a simple, clear, yet effective way. Wherever possible, Bright Light will follow up to ensure that the venues that it is played in are using it and that the impressions that it creates are measurably effective.
HOW WE DO WHAT WE DO:
An integrated process is key to creating great messages. This process begins by listening to what our clients want….and we are good listeners; we start with the premise that you understand the goals of what you want to achieve better than anyone else. Consequently, your involvement is key to the creative process, from initial scripting, all the way through the production, shoot and post-production efforts. We are experts in creating compelling media. Yet we know that this is only half of the battle. The other half is making sure that your message gets where it needs to. Bright Light brings together media experts who are versed with Nielsen research and data metric analysis. We also know the ins and outs of how to get messages played on TV and Radio. We take a hands-on approach to the distribution of our PSAs, and have developed our own unique techniques to ensure that messages get into the right hands and receive maximum usage.
